Voice technology allows people to use their own voice to command their smart phone or home digital assistant, such as Alexa or Siri, to search internet results saving the need to type out what they want to search.
For example, if you want to set a reminder to feed the dog or find out whether you should be wearing sunglasses or a raincoat tomorrow, all you need to do is ask your digital assistant.
As the average person is only able to type 40 words per minute, compared to being able to speak 150 words per minute, voice technology is becoming widely adopted and is most likely going to become the norm in the near future.
Not only is voice automation very popular with consumers, it is also being used by businesses. There are estimated to be 33 million smart speakers in circulation already (Voice Labs report, 2017) and both younger and older generations are adopting the technology at a rapid rate.
ComScore stated that by 2020, 50% of all searches will be voice searches, and according to Location World, in 2016 more than 40% of adults used voice-based search on a daily basis.
It is clear that voice is the future.